Sustainable Me

“Sustainability is like teenage sex. Everybody says they’re doing it, very few people actually are doing it. Those that are doing it are doing it badly.” That is according Andrew Maynard, an architect whose work leans towards creating ethical, social sustainable and cost effective housing and who might just have a point. While he was…

Sustainable is a Scary Word

On the surface, you would assume that I am a sustainable person. I’ve spent hours trawling YouTube for the best ways to go zero waste. I lecture my friends on their leather bags and choosing to have a meat-feast over a margherita. I have metal straws for god’s sake. Yet despite these efforts, my fashion…

Feminist AF

It was a sorry day when the news dropped earlier this year that my childhood idols, the Spice Girls, had been flogging tees made at a factory in Bangladesh where women earn the equivalent of 35p an hour during shifts in which they claim to be verbally abused and harassed. To add to the ultimate…

Haul Overhaul

Fashion, beauty and lifestyle influencers have been the aspirations of our youth ever since Zoella floated onto our iPhones back in 2009, making the phrase ‘internet celebrity’ an actual genuine career model. And just like the backlash which inevitably comes when pop icons or children’s TV presenters are caught stumbling down the steps of some…

Get Out of Town

Fast Fashion brands are bringing out conscious collections, putting recycling bins in stores and making an effort to be more transparent about where their products are made. Are these genuine efforts to be more sustainable or are they just greenwashing? Is it just me or is it really irritating when someone asks if you’re “staying…

Dirty Cotton

“I truly believe that it’s not that people don’t care, it’s just that we’re not informed” Stacey herself confesses to knowing very little about the environmental costs of fashion before creating the documentary Fashion’s Dirty Secrets. It was a documentary that brought the harrowing environmental and human costs of fast fashion to the forefront of…

Skin in the Game

Why I Buy (Some) Leather as a Vegan My confession: I have been vegan (for both health and ethical reasons) since November 2012 and this morning – Tuesday 2 April 2019, to be exact – I received delivery of the sweetest candy pink Smythson ‘Pink to Make the Boys Wink’ wafer notebook. Made in England.…

Fashion’s Dirty Secrets

We all have Skeletons in our Closets and Dirty Fashion Secrets: If Stacey Dooley investigated yours what would she find? We don’t think you should feel guilty about buying things that make you happy, and we certainly don’t want you to get rid of everything you own. But we now know the damage that the…

#lovedclotheslast

Our clothes are victims of our throw-away culture and we’ve fallen out of love with them. It’s time to get a little bit romantic with our robes…. Fashion Revolution’s #lovedclotheslast campaign explores the issue of waste and mass-consumption in the fashion industry, hoping to inspire you to buy less, care more, and know how to…

#whomademyclothes?

Most garments are cut and sewn by female factory workers in the developing world, where working conditions are poor and labour rates are low. Fast Fashion is a dilemma for feminists when you consider the people at the very start of the supply chain. The Rana Plaza disaster of 2013 saw the death and injury…

Apr 2019 ~ Fashion Revolution

On the first of every month we release a list of Mindless Musings for you to write about and every week we publish a collection of those articles for you to read.  Check out our April topics below… WORD COUNT: 500-1500 wordsPlease view our Content Guidelines to get you started 1. #whomademyclothes? Most garments are…

Fashion Revolution

For the whole of April, Mindless Mag will be completely devoted to Fashion Revolution . Our Who Made My Clothes theme contains three questions that invite you to write your Fashion Revolution story. We’ll be sharing resources, contributions and interesting links to help you get started. We’ll also be hosting a very special series of…

A Letter to the West

Dear Followers of Conscious Fashion, Yes, we’ve heard it. Some of us. That whole “eco” thing. Selective waste collection, straw-free August, slow lifestyle, veganism. That our planet is at risk. And we do strive to preserve nature – this is one of our values here too – in Eastern Europe. But here there is also…

The Millennial Dilemma

According to sustainable clothing certifiers, Oeko-Tex, while 60% of millennials are interested in ethical clothing, only 37% say they have actually purchased them. What is stopping us putting our money where our mouths are? They say that millennials are the generation that are going to change the world. They’re eco-conscious and ready to break the…

Just One Dress

We’ve all heard of ethical fashion, sustainable fashion, eco-fashion, organic, green, slow and circular fashion, and we’re now hearing more and more of the umbrella term conscious fashion, yet there’s no dictionary definition out there. What does Conscious Fashion mean to you? Conscious Fashion: A Simple Definition Fashion Conscious vs Conscious Fashion. Is it possible to…

Beige is the New Black

WE’VE ALL HEARD OF ETHICAL FASHION, SUSTAINABLE FASHION, ECO-FASHION, ORGANIC, GREEN, SLOW AND CIRCULAR FASHION, AND WE’RE NOW HEARING MORE AND MORE OF THE UMBRELLA TERM CONSCIOUS FASHION, YET THERE’S NO DICTIONARY DEFINITION OUT THERE. WHAT DOES CONSCIOUS FASHION MEAN TO YOU? When I was at school one of the teachers ran a Fair Trade stall at…

Stocks and Stockings

There is a theory that the length of women’s skirts follow the rise and fall of the economy. It sounds gross, yes, but stick with me. Attested to a man with too much time on his hands in 1926, the Hemline Index theory goes like this: in a booming market hems get shorter allowing women…

Dress Code

Fast Fashion is making us want more, spend more and waste more. Accessibility through low costs and an abundance of styles has boosted our need for newness and we’re topping up our wardrobes at an expedient rate. It taps into our need for conformity and our desire for self-expression, but at what cost to our…

Bitter Sweet Selfies

The ripples of fast fashion were first felt in the 1990s, but the boom of quick production for short-lived bouts of self expression didn’t hit until the 2000s when accessible prices were combined with the rise of Instagram. H&M teamed up with huge names in fashion like Karl Lagerfeld, Isabel Marant and Balmain, while The…

Mar 2019 ~ I Got 99 Problems But A Stitch Aint One

On the first of every month we release a list of Mindless Musings for you to write about and every week we publish a collection of those articles for you to read. Check out our March topics below… WORD COUNT: 500-1500 wordsPlease view our Content Guidelines to get you started 1. WHAT IS CONSCIOUS FASHION?…

Dopamine Junkies

Since the turn of the 20th century, the fashion industry has been well and truly globalised; production methods have transformed, consumption has soared and utilisation of garments has drastically depleted. In the late 1990’s and early 2000’s, Fast Fashion reached its zenith. Big brands with their outsourced, low cost production bases began to speed up…

The Fast Fashion Trap

Fast Fashion is making us want more, spend more and waste more. Accessibility through low costs and an abundance of styles has boosted our need for newness and we’re topping up our wardrobes at an expedient rate. It taps into our need for conformity and our desire for self-expression, but at what cost to our…

Avocado is Bae

Conscious Fashion has been whispering out a quiet revolution for years, but now we’re shouting about it. What changed? After 2016’s love affair with kale and 2017’s avocado-fest, by 2018 kitschy food fads had my eyes almost permanently rolled and I was one salt and pepper halloumi fry from deleting instagram and smashing my phone…

The Rise of Conscious Fashion

Conscious Fashion has been whispering out a quiet revolution for years, but now we’re shouting about it. What changed? Fashion is a million year-old gown bedecked with the dazzling jewels of evolution, appealing to some of our most basic drives. It taps into our need for conformity and our desire to attract attention. It connects…

Born in the ’80s

Fast Fashion is like speed dating for fabrics; we’re falling in and out of love with our clothes so quickly that many are lustless after one date. It’s an industry worth $3 trillion churning out 80 billion garments per year and going from concept to checkout in a week. We weren’t born into Fast Fashion,…

The Fashion Wheel

Fast Fashion is like speed dating for fabrics; we’re falling in and out of love with our clothes so quickly that many are lustless after one date. It’s an industry worth $3 trillion, churning out 80 billion garments per year and going from concept to checkout in a week. We weren’t born into Fast Fashion,…

Wade Smith to Woolworths

Fast Fashion is like speed dating for fabrics; we’re falling in and out of love with our clothes so quickly that many are lustless after one date. It’s an industry worth $3 trillion, churning out 80 billion garments per year and going from concept to checkout in a week. We weren’t born into Fast Fashion,…

Corporate to Conscious

Fast Fashion is like speed dating for fabrics; we’re falling in and out of love with our clothes so quickly that many are lustless after one date. It’s an industry worth $3 trillion churning out 80 billion garments per year and going from concept to checkout in a week. We weren’t born into Fast Fashion,…

Feb 2019 ~ The State Of Fashion

On the first of every month we release a list of Mindless Musings for you to write about and every week we publish a collection of those articles for you to read. Check out February’s topics below… WORD COUNT: 500-1500 wordsCONTENT GUIDELINES 1. THE RISE OF CONSCIOUS FASHION In the mid- to late eighties, brands…