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How #OOTD Has Created a Global Fashion Community
It is with no doubt that the online world has put fashion at its forefront. Along with gaming, beauty and blogs, fashion is one of the most popular categories of content on the internet today. From buying online to admiring online, it is clear that influencer culture and #OOTD have successfully created a fashion community that can be accessed anytime, anywhere. #OOTD – Outfit of the day Instagram was launched on the 6th October 2010, with the app gaining 25,000 users in one day. Since then, it has become one of the most influential apps on the market and has created a world full of influencer culture and brand deals.…
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5 Online Fashion Communities That Will Inspire Your Wardrobe
For those who love discovering new fashion styles and are always looking for inspiration, online fashion communities are definitely worth looking at. Below is a list of fashion sites that all connect their members into the fashion world one way or another. 1. Ask Andy About Clothes There are many male individuals that find the topic of fashion intimidating, which is purely down to not having the confidence to style new outfits and take new risks within their wardrobe. Therefore fashion communities such as Ask Andy About Clothes are so important to many men who are not confident with their wardrobe decisions. Andy Gilchrist created the website forum Ask Andy…
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Subcultures, Their Communities and Political Change
A subculture within fashion is a group of people categorised together based on their appearance and clothing, which is normally at variance to mainstream culture at the time. Because you’re among supporters of a common cause, being a member of a subculture provides a sense of community and belonging. Weather that be a political movement or a protest against conforming to popular culture, subcultures have been a key driver in creating communities in fashion. The Punk subculture The majority of subcultures throughout history have been about creating a sense of identity and community for a group of people, without a political catalyst. Punks, Goths, and Grunge are just some of…
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How Fashion Communities Helped During Lockdown
Fashion isn’t just one singular style, it’s made up of endless communities that have their own unique trends, and designs. These communities are important for so many people as it gives them a sense of belonging. Being part of a community combats loneliness by introducing people with similar styles, and interests. This is vital now more than ever. In 2020 the pandemic left us all stuck in the house, and some of us were even in lockdown alone. Online communities could be the source of comfort for a lot of people who were in this position. Two apps with online communities who have embraced the different cultures, and styles is…
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York Fashion Week: A Week for Community
York Fashion Week debuted in 2018 as a way to showcase the creative talents of York’s community, as well as inviting in fashion from all over the UK. It spans the length of the city, taking over venues big and small, coordinating workshops, runway shows and activities for both residents and visitors of York. Having been postponed in 2020, previous years have featured bridal events, live mannequin shop window displays and talks from top fashion designers, as well as famous high street brands. It is encapsulated as ‘eight days to celebrate creative designers, elaborate fashions, thriving high street brands and exciting independent brands and businesses… a dynamic range of events…
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Sustainable fashion: The community you want to be a part of
2020 has been a chaotic year; politics has become so polarised, the world has gone into lockdown, and our climate is descending into madness. But in reality, this could be our future if we don’t act now. 2020 was the year to save our planet and to hold the big industries accountable. 2020 was the year to redeem ourselves, but the pandemic has diverted our gaze to the immediate threats we’re facing. It’s time to make our consumption sustainable. Climate crisis Environmental activists have been flooding the media with statements trying to draw the world’s attention to our planet’s cry for help. We are rapidly depleting our resources and most…
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Staying Sustainable in the fashion community
Community as an ideology allows us to feel a part of something and fashion allows us to instead be individual. Whether it’s where we live, supporting a sports team or just having one thing in common. It’s the concept of coming together and having a sense of belonging. As a community, we can come together to care for the world we live in. Climate change is a huge issue as we know. The production and waste of clothing contributes to the strain put on the planet enormously with CO2 emissions. Not to mention the amount of clothes we throw away to landfill. Brands such as Zara, H&M and ASOS have…
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Self Expression and Belonging in the Digital Age
A look at how social media has facilitated new digital fashion communities Community and fashion have become closely linked. For many, fashion, and the clothes we wear are a way of outwardly expressing personalities and interests. From this, subcultures and self-made communities within the fashion industry formed and continue to flourish. What are fashion subcultures? Subcultures in fashion generally refer to groups, or communities, of people who dress a specific way, unique to the subculture. Subcultures can often be easily identified, as the clothes worn by people within the subgroup, often emulate a specific style. There are a multitude of subcultures within fashion. A few well-known examples of these within…
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We are blind to our own thinking and behaviour: A short story of a young black woman
Margarita is a 24-year-old black woman living in the United Kingdom. She is originally from Greece with a strong heritage of Nigerian culture through her parents. Margarita moved into the United Kingdom couple of years ago to study midwifery, which has been her dream occupation since childhood. She chose to move and study abroad because she wanted to gain new experiences, broaden her horizons, and she knew the midwifery education in the United Kingdom is of a high standard. “Oh you’ve got an accent!” When Margarita’s studies at university began, she was surprised to learn she was the only non-British student on her course. The other students seemed curious of…
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Are Communities Within Fashion Thriving or is it Ruining the Meaning of Community?
Everywhere you look there is a community of fashion whether it’s a fashion brands community, an influencer creating a community or an app, you will never be alone in this industry. This is the beauty of fashion, you can have your own individual style but be apart of something bigger. Most of it you will find online, especially during the weird times of COVID however, Social media has been a life-saver of communication and has kept fashion thriving. Fashion communities can evolve from certain styles, ethical communities and their fashion or following a campaign such as the ‘Black Lives Matters’. Missguided have their own community of Missguided babes, anyone and…
