• Fashion + Sustainability

    The UN’s global goals for fashion

    In 2015, the United Nations set out 17 Sustainable Development Goals for all member states, creating a global call to action and pushing the cruciality of environmental, social and cultural initiatives for the betterment of our world.  The Sustainable Development Goals build upon decades of UN work. Beginning with the Brundtland Report in the 1980s, which outlined fundamental components for sustainable development, and which remains the backbone of the organisation’s work on sustainable development.  These 17 comprehensive goals feature 230 indicators, by which progress can be measured, with the aim of fulfilling many of them by 2030. Each year, states come together to report on their progress towards achieving their…

  • Fashion + Feminism

    The shapewear debate: conformity or control?

    ‘Shapewear’ is a branch of the underwear market which focuses on altering the shape of the female body by compressing certain areas and ‘enhancing’ others. The concept of shapewear throws up a lot of questions around feminism, personal choice, and the idea of the female body needing to be ‘fixed’. Here, we take a deeper look at the arguments on both sides. The Origins of Shapewear The corset as we think of it today originated in western Europe. In the 1500s, women of the French court embraced the idea of a tight bodice worn beneath clothing, seeing it as “indispensable to the beauty of the female figure,” writes corsetière Carol…

  • Fashion + Sexuality

    Is there a place for sexualised fashion advertising in 2020?

    In recent years, there’s been a noticeable decline in hyper-sexualised fashion marketing media. The likes of Tom Ford, YSL and Calvin Klein employed sexualisation as a core marketing technique throughout the 90s and 00s. So why this shift towards the demure? And what are the implications for brand revenues? A Brief History of Sexualised Advertising Humans are inherently sexual creatures. One of our base instincts is to reproduce. Our desire to be attractive and seek attractive people fundamentally comes down to finding a mate. Psychologically, our evolution has programmed us to feel an emotional connection to attractive, sexualised imagery.  Fashion products are intimately connected to our bodies and sense of…

  • Miroslava Duma
    Fashion + Influencers

    Miroslava Duma

    Miroslava Duma’s Future Tech Lab is Connecting Fashion and Technology For the Benefit of the Environment. The venture capital fund is linking promising sustainable technologies with an industry in dire need of an environmental makeover: fashion. Hailing from Surgut, Russia, Miroslava Duma is an active investor and philanthropist with a multi-faceted involvement in sustainable innovation. Dubbed “the most connected digital entrepreneur in fashion” by Vogue, her flagship enterprise project is as the founder and CEO of Future Tech Lab, a hybrid investment company, multinational accelerator, experimental laboratory and philanthropic organisation. Founded in 2015, its focus is on using science and technological innovation to transform the $3 trillion fashion industry by…

  • kristen leo influencer
    Fashion + Influencers

    Kristen Leo, the anti-influencer

    Kristen Leo is redefining what it means to be an influencer. “If our clothing could talk, it would be screaming.” The anti-influencer’s thought-provoking YouTube content is setting a new agenda for online fashion influencers.  “Opinions and education are in, apathy is out,” declares online activist and ‘influencer’ Kristen Leotsakou, “sustainability is in and greenwashing is out... loving animals is definitely in, and exploiting them in the name of fashion is totally out.” Laying down these laws in a short fashion film she created earlier this year, Leo is resolute in her fight to promote ethical values across all areas of modern life. Her central focus is fashion; her digital content…

  • influencer marketing and sustainable fashion
    Fashion + Influencers

    Slow Fashion, Slow Progress

    ‘Haul Culture’, paid promotions and needless merchandising are contributing to global patterns of overconsumption. The rise of the ‘influencer’ as an opinion leader is a phenomenon that doesn’t seem to be dissipating any time soon. Research now shows that one-in-five British children now aspire to a career as a ‘social media personality’. As the ways in which we consume and share marketing material have evolved, so too have the opinions we trust and the actions we replicate. For some, this means adhering to the lifestyle choices of an influencer you admire, even if their actions place highly unsustainable choices in a positive light. The growth of Youtube-centric trends such as…